Social Lead, Pharmaceuticals (UK)

Location: London, UK; hybrid with 2 days per week required in the London office

Company

hirify.global is a global digital agency specialising in omnichannel search, social, creative content, and performance technology for international brands.

What you will do

• Lead social strategy, planning, reporting, and always-on community management for pharmaceutical and consumer healthcare accounts across multiple brands and markets.
• Manage, mentor, and provide quality control for a multi-market team of native-language community managers.
• Own community management workflows covering monitoring, engagement, escalation, issue routing, and capacity optimisation.
• Maintain governance documents, tone-of-voice guidelines, approved FAQs, response matrices, and pharmacovigilance escalation processes.
• Oversee content calendars and coordinate with creative and project management teams through medical, legal, regulatory, and approval workflows.
• Lead social listening, audience insight, performance reporting, feedback loops, and recommendations for future content and community management.

Requirements

• At least 5 years of social media leadership experience, including community management and multi-market team mentoring.
• Experience in regulated industries; pharmaceutical, healthcare, or consumer health experience is strongly preferred.
• Understanding of pharmacovigilance, adverse event reporting, and formal medical, legal, and regulatory review processes.
• Experience running always-on, multi-market community management programmes, ideally across European markets with local-language teams.
• Hands-on experience with social listening and community management tools such as Sprout Social, Brandwatch, or Talkwalker.
• Strong reporting, analytics, workflow management, process optimisation, and social platform expertise.

Nice to have

• Experience with organic and paid social, including alignment across paid, organic, and web strategies.
• Knowledge of social search and the role of social content in AI visibility.

Culture & Benefits

• 12-month fixed-term contract.
• Hybrid working arrangement with regular London office attendance.
• Culture guided by the values “We Strive”, “Acting Together”, and “With Kindness”.
• Inclusive and collaborative environment welcoming diverse backgrounds, identities, and experiences.