Social Media Analyst

Location: Greater Manchester, England, United Kingdom — hybrid

Salary: £40,000–£49,000 per year

Company

An established internal creative hub using analytics, content, and social strategy to shape audience-focused creative decisions.

What you will do

• Monitor and interpret social performance across LinkedIn, TikTok, and Instagram.
• Compare organic content with campaigns, announcements, and feature launches to identify performance opportunities.
• Analyse out-of-network reach and identify topics and conversations attracting new audiences.
• Translate platform data into recommendations for creative hooks, themes, and audience engagement.
• Track the marketing funnel from reach and views through engagement, share of voice, and click-through rates.
• Work with social managers, content creators, video specialists, and creative leadership.

Requirements

• Experience in social media analytics, digital media strategy, or a data-focused research environment.
• Strong knowledge of native analytics for LinkedIn, TikTok, and Instagram.
• Experience with social listening or data-visualisation platforms.
• Excellent data storytelling skills and the ability to present complex findings clearly.
• Understanding of B2B and travel-related KPIs, including brand awareness and direct product adoption.
• Collaborative, proactive approach and interest in using data to strengthen creative work.

Culture & Benefits

• Hybrid working arrangement in Greater Manchester.
• Inclusive employer committed to equality of opportunity and merit-based decisions.
• Visible influence on social strategy across professional and consumer-facing channels.