Business Development Director (Signage)

Location: Hybrid in Berlin, Germany

Company

Berlin-headquartered, founder-led company providing premium custom signage for brands in retail, luxury, automotive, hospitality, and technology.

What you will do

• Win enterprise clients and close complex, high-value signage projects and partnerships.
• Build relationships with senior decision-makers and act as a strategic advisor.
• Connect client needs with internal signage experts through clear briefs and expectations.
• Develop market opportunities, upsell strategies, and account expansion plans.
• Negotiate pricing, contract structures, and procurement processes while protecting margins.
• Own trade fair activity and visit clients on-site at strategically important moments.

Requirements

• At least 5 years of experience in strategic B2B sales or key account management.
• Proven success closing complex, high-value projects.
• Native-level German and professional English.
• Based in Berlin or able to work in a hybrid setup from Berlin.
• Confidence leading commercial discussions with C-suite decision-makers.
• Strong understanding of margins, contract structures, procurement, CRM, and pipeline management.

Nice to have

• Experience in brand experience, retail or shopper marketing, POS, visual merchandising, shopfitting, trade fair construction, event agencies, or large-format production.
• Hands-on experience with tenders, RFPs, or framework agreements.
• Existing network among brand, retail marketing, or visual merchandising leaders in DACH.

Culture & Benefits

• Stable full-time employment with a 40-hour work week.
• Work closely with the founders and experienced signage specialists.
• Ownership of the sales pipeline and client relationships.
• Opportunity to help build a dedicated new business function.
• Career growth and access to a professional community.