Brand and Content Manager (EdTech)

Location: London, hybrid — two days per week in the office

Salary: Up to £45,000 per year

Company

hirify.global develops MIS and school management tools used by more than 12,500 schools and trusts, helping education staff turn data into clear, actionable insights.

What you will do

• Produce draft-to-publish B2B content including blogs, case studies, gated content, white papers, emails, and social posts.
• Translate customer interviews and internal expertise into authoritative copy and repurpose long-form assets for multiple channels.
• Partner with Demand Generation and Product Marketing on gating, nurture campaigns, launch sequencing, and persona-based messaging.
• Manage web publishing, organic LinkedIn activity, SEO and AI Engine Optimisation workflows, and content for the Arbor Community platform.
• Maintain brand guidelines, create visual assets with Canva and AI tools, and coordinate print and event collateral.
• Track content leads, webinar attendance, downloads, web sessions, and AI-driven referrals while managing freelancer and agency support.

Requirements

• Strong B2B writing and editing skills, with experience producing clear long- and short-form content.
• Hands-on experience with CMS operations, organic LinkedIn, SEO/AEO principles, lead generation, gating strategies, and nurture journeys.
• Active use of AI-assisted tools such as Claude and Gemini to scale content production and build reusable workflows.
• Ability to interpret sales funnels and content performance metrics and create reports in HubSpot.
• Strong visual judgment, brand sensitivity, organisation, and ability to manage concurrent campaigns and business requests.
• Experience with Canva, Claude, Gemini, GA4, and HubSpot; SaaS or EdTech experience is preferred.

Culture & Benefits

• Wellbeing programme including mindfulness initiatives, mental health support, counselling, virtual GP access, and personalised health checks.
• 32 days of holiday plus Bank Holidays, with additional company-wide days.
• Life assurance at three times annual salary, private dental insurance, and a salary sacrifice pension.
• Enhanced maternity, adoption, and paternity leave, plus return-to-work maternity coaching.
• Flexible working, professional development funding, social committees, and one paid volunteering day each year.

Hiring process

• Phone screen.
• First-stage interview.
• Second-stage interview.