Content Strategist & AI Copy Lead

Location: Hybrid role based in London, United Kingdom

Company

hirify.global designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with more than 300 clients in over 40 countries as part of The Brandtech Group.

What you will do

• Own positioning, messaging frameworks, and campaign narratives for products, propositions, and sectors within a B2B payments business.
• Write and edit copy for websites, email, social media, digital advertising, sales collateral, product datasheets, presentations, video scripts, and thought leadership.
• Build and maintain AI-assisted copy generation frameworks in Pencil and other approved tools, including prompts, templates, tone-of-voice rules, and message libraries.
• Review and refine AI-generated content, correcting errors, inconsistencies, and off-brand language through prompt improvement or direct editing.
• Collaborate with compliance, legal, risk, Product Marketing, Brand, PR, Sales Enablement, and Internal Communications teams.
• Manage studio intake, briefing, prioritisation, content performance refinement, and the sharing of generative AI practices across the studio.

Requirements

• Senior-level experience as a copywriter, content strategist, or content lead in an agency, in-house team, or content studio.
• Ability to develop positioning, messaging frameworks, and campaign narratives from complex product and business information.
• Excellent long- and short-form writing and editing skills.
• Experience creating reusable content tools such as tone-of-voice guides, message houses, prompt libraries, or content templates.
• Strong editorial judgement when evaluating AI-generated copy, including prompt refinement and direct editing.
• Ability to manage competing stakeholder requests, prioritise briefs, and organise multiple projects at pace.

Nice to have

• Experience with Pencil or an equivalent AI creative platform.
• Background in financial services, payments, fintech, or B2B technology.
• Experience writing in regulated environments, including financial promotions or Consumer Duty requirements.
• Experience with SEO, content performance measurement, content management systems, or B2B sales enablement.
• Advanced use of generative AI tools such as ChatGPT, Claude, or Gemini, including prompting, model selection, and workflow design.

Culture & Benefits

• Work in an AI-focused marketing environment that values experimentation, continuous learning, and human editorial judgement.
• Contribute to an ambitious, imaginative, inspirational, results-focused, and inclusive organisation.
• Participate in sustainability initiatives supported by science-based emissions reduction targets.
• Work within an equal-opportunity environment that values individual differences and inclusion.