Web Marketing Leader

Location: Vancouver office with an office-centric hybrid schedule; standard in-office days are Monday, Tuesday, and Thursday. Work from home on Wednesdays is generally available, while Friday flexibility depends on the role and partner teams.

Base salary: $175,000–$225,000 CAD per year, plus potential equity, sales incentive pay where applicable, and benefits.

Company

Asana is a platform for human and AI collaboration used by millions of teams to achieve important goals.

What you will do

• Define and execute the end-to-end website strategy for asana.com around customer journeys and key audience segments.
• Improve product discovery, trial starts, and revenue growth for new visitors, active trial users, and existing customers.
• Build the website tactical roadmap using user research, qualitative insights, analytics, A/B tests, and stakeholder input.
• Align product marketing, product, engineering, design, data, organic discovery, and paid media partners around the digital experience.
• Develop the web team from a support function into a proactive, insight-driven strategic partner.
• Establish website success metrics and strengthen the analytics practice to make progress visible and actionable.

Requirements

• Experience owning digital strategy for a complex, multi-product or multi-audience website, preferably in SaaS, e-commerce, or a similarly layered environment.
• Strong customer-journey perspective, with the ability to set direction based on how audiences discover, evaluate, and engage with products online.
• Ability to translate qualitative and quantitative research, analytics, A/B tests, and stakeholder input into strategic priorities.
• Experience influencing engineering, design, product marketing, product, and data teams in a matrixed organization.
• Deep understanding of website infrastructure and performance.
• Structured prioritization skills and interest in AI tools and emerging technologies.

Nice to have

• Experience building strategic ownership within a capable web or digital team.

Culture & Benefits

• Office-centric hybrid culture with collaboration across global teams and more than 13 offices.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans and in-office culinary options.