Customer Journey Optimization Developer (Adobe Journey Optimizer)

Location: Toronto office at 483 Bay Street, moving to the Mississauga office at 3 Robert Speck Parkway in approximately late 2026. Current work authorization for Canada is required. Flexible hybrid working arrangement; remote and in-office options are also available.

Annual cash compensation, including base salary and target bonus: CAD 111,000–135,000.

Company

hirify.global provides investment portfolios and financial services to individual and institutional clients.

What you will do

• Build and configure end-to-end customer journeys in Adobe Journey Optimizer and related marketing automation platforms.
• Configure audience segmentation, personalization, triggers, suppressions, orchestration logic, and event-based decisioning across multiple digital channels.
• Assess data readiness and technical feasibility with Marketing Technology, Analytics, Customer Journey Managers, and delivery partners.
• Execute functional QA, support UAT and releases, resolve defects, and maintain configuration records and launch checklists.
• Configure tracking, reporting inputs, A/B tests, holdouts, variants, and control logic to measure journey performance.
• Monitor and troubleshoot live journeys while improving reusable components, templates, governance, and operational processes.

Requirements

• Hands-on knowledge of Adobe Journey Optimizer or a similar journey orchestration or marketing automation platform.
• Understanding of event-driven marketing, real-time triggers, audience segmentation, consent logic, customer data platforms, and personalization.
• Experience configuring multi-channel journeys across email, push notifications, in-app or content cards, landing pages, and integrated forms.
• Strong QA, troubleshooting, analytical, problem-solving, documentation, and data-quality skills.
• Ability to translate business and functional requirements into technical execution and collaborate across Marketing, Martech, Analytics, and delivery teams.
• University degree or equivalent work experience in Marketing, Business, Digital Technology, Computer Science, Data, Communications, or a related field.

Nice to have

• Experience with Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, Adobe Target, Braze, Marketo, Salesforce Marketing Cloud, CRM tools, or regulated financial services marketing.
• Training, coursework, or certification in marketing automation, customer data platforms, analytics, digital marketing, agile delivery, or related Martech platforms.

Culture & Benefits

• Flexible working arrangements with remote, hybrid, and in-office options.
• Company RRSP contributions after six months, with no employee matching required.
• Employer-paid health benefits from the first day, including mental health and therapy coverage.
• Parental leave top-up to 100% of salary for 25 weeks and up to CAD 650 for home office equipment.
• Generous time off, volunteer days, professional development courses, tuition reimbursement, and designation rewards.
• Inclusive, people-centric workplace with employee resource groups and accommodation support during the hiring process.