Founding BDR Manager (AI)

Location: Downtown Toronto, Canada; in person 4–5 days per week. Candidates must be based in or willing to relocate to Toronto and work in the office 4 days per week.

Total compensation: $175,000–$215,000 CAD plus meaningful equity.

Company

Applied AI company building an automated bookkeeping experience for business owners and accountants, backed by $20M from OpenAI, General Catalyst, and Google Ventures.

What you will do

• Own meetings booked with US accounting firms through cold outbound and warm MQL follow-up.
• Build the outbound motion from scratch, including target-account selection, list sourcing and enrichment, messaging, sequences, and daily calling.
• Run rapid call sprints for new MQLs, webinar attendees, and unconverted sign-ups.
• Build and manage the outbound stack, including domain warming, email and call sequences, lead routing, CRM hygiene, and account-tier campaigns.
• Establish RevOps reporting across show rates and conversions by source, message, campaign temperature, and rep.
• Prepare AEs for outbound with scripts, objection handling, and weekly performance cadences while partnering with Growth on new MQL-generating plays.

Requirements

• 4–7 years of experience leading 0-to-1 outbound as a BDR/SDR leader or running an outbound agency, with a consistent record of exceeding targets.
• End-to-end cold outbound experience, including list building, sequence creation, messaging tests, and dialing to a repeatable result.
• Comfort spending most of the day on the phone and in the inbox.
• Strong attention to detail and high standards for messaging, scripting, and brand quality.
• Hands-on experience setting up sequences, cleaning CRM data, and building lead tables without dedicated RevOps or enablement support.
• Ability to use AI for research, enrichment, prioritization, routing, and first drafts while applying human judgment.

Nice to have

• Experience selling or prospecting into accountants, bookkeepers, or accounting firms.
• Experience as an early BDR at a startup and helping create the outbound playbook.
• Experience with deliverability, domain warming, HubSpot or Apollo sequencing, and Clay.
• Experience onboarding or coaching other BDRs.

Culture & Benefits

• Startup environment with fast feedback, shifting priorities, and highly visible performance metrics.
• Employee-friendly equity with QSBS eligibility, early exercise, and extended exercise.
• Employer-paid medical, dental, and vision benefits for employees and dependents.
• Apple laptop and headset, plus health and commuter stipends.
• Daily lunch and unlimited Verve coffee.