Lead Franchise Strategist

Salary: $155,800–$233,600 USD annually

Company

PlayStation Studios develops entertainment franchises, hardware, network services, and experiences for audiences worldwide under the hirify.global brand.

What you will do

• Lead franchise strategy for priority PlayStation IP from opportunity assessment through long-term planning and cross-functional alignment.
• Define audience opportunities, positioning, expansion potential, commercial rationale, and growth priorities.
• Identify opportunities across film, television, animation, publishing, consumer products, music, live experiences, partnerships, and digital communities.
• Use audience research, fandom insights, market trends, competitive benchmarks, and commercial data to advise leadership and partners.
• Translate franchise ambitions into roadmaps, sequencing, decision frameworks, franchise bibles, IP briefs, and creative guardrails.
• Champion the fan perspective while helping establish a more consistent and rigorous approach to long-term franchise planning.

Requirements

• Strong experience in franchise strategy, IP development, entertainment strategy, brand expansion, audience growth, or a related field.
• Track record of building, shaping, expanding, or revitalizing entertainment IP across multiple formats or business areas.
• Strong understanding of fandom, audience behavior, engagement, advocacy, and long-term connection to IP.
• Experience working across creative and commercial disciplines, including production, research, finance, marketing, licensing, consumer products, and partnerships.
• Ability to synthesize complex information into clear recommendations, influence senior stakeholders, and create alignment across teams.
• Experience with franchise architecture, audience segmentation, IP positioning, content roadmaps, commercial planning, or long-range portfolio strategy.

Nice to have

• Experience with global entertainment brands or IP with multi-market potential.
• Gaming experience or experience in film, television, animation, publishing, consumer products, licensing, live experiences, or location-based entertainment.

Culture & Benefits

• Hybrid working policy.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts for Sony products.
• Eligibility for a bonus package.

Hiring process

• Background checks are conducted at the offer stage, potentially including criminal background checks.