Senior Digital Paid Ads Manager (Cybersecurity)

Location: US, Remote. Up to 10% travel may be required for internal offsites, industry events, and team alignment.

Base salary: $149,000–$185,000 annually. Full-time roles are also eligible for equity in the form of stock options.

Company

hirify.global is a remote cybersecurity product company developing NodeZero, a platform for autonomous penetration testing and security assessment operations.

What you will do

• Own paid digital advertising strategy across LinkedIn, search, display, retargeting, programmatic, and account-based channels.
• Build integrated campaigns for awareness, demand generation, account engagement, opportunity acceleration, and expansion.
• Define audiences, target accounts, buying groups, campaign sequencing, budgets, and investment priorities.
• Lead end-to-end campaign execution, including briefs, creative requirements, setup, QA, launch, optimization, and reporting.
• Establish testing programs for audiences, creative, messaging, offers, landing pages, bids, placements, and conversion experiences.
• Connect paid media performance with CRM data, account engagement, attribution, pipeline, and revenue outcomes.

Requirements

• 5+ years of experience in paid media, digital marketing, demand generation, performance marketing, ABM, or a related B2B marketing function.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads or equivalent search platforms, display or programmatic platforms, and account-based advertising tools.
• Experience managing budgets, forecasting spend, allocating investment, and making data-driven tradeoffs.
• Strong knowledge of audience development, account targeting, segmentation, suppression, retargeting, frequency management, and lifecycle activation.
• Experience with campaign tracking, UTM standards, Salesforce or CRM campaign structures, attribution, and performance reporting.
• Ability to translate technical cybersecurity concepts and buyer pain points into relevant advertising concepts and audience-specific messaging.

Nice to have

• Experience in cybersecurity, DevSecOps, cloud security, or technical B2B SaaS.
• Experience with Influ2, 6sense, Demandbase, Terminus, Bombora, ZoomInfo, Pardot, Marketo, or HubSpot.
• Experience supporting Federal or Public Sector advertising or ABM programs.
• Familiarity with Tableau, Power BI, Looker, AI tools, or campaign automation.
• Experience mentoring marketers or leading cross-functional groups without formal people-management responsibility.

Culture & Benefits

• Remote and hybrid work models are supported depending on role and location; some roles require regular presence in the Chicago office.
• Health, vision, and dental insurance are available for employees and families.
• Flexible vacation policy and generous parental leave.
• Inclusive, collaborative environment focused on ownership, respect, creativity, and results.
• Career development opportunities within a fast-growing cybersecurity organization.