Senior Manager, Digital Demand Generation, Security

Location: United States — Remote

Salary: $160,000–$175,000 per year, depending on experience and qualifications, plus bonus.

Company

hirify.global develops digital identity and anti-fraud solutions, including secure authentication and passkey technologies.

What you will do

• Lead paid digital strategy and execution across search, social, display, programmatic, retargeting, content syndication, and related channels.
• Manage digital sponsorships, media investment, channel mix, budget allocation, and performance-based optimization.
• Build digital components of integrated Security campaigns, including sequencing, offers, conversion paths, and measurement.
• Lead activation across 1:1, 1:few, and 1:many account-based programs, webinars, and other virtual initiatives.
• Partner with Product Marketing, Content, Creative, Marketing Operations, Demand Generation, Sales, website, SEO/AEO, and organic discovery teams.
• Run experimentation and analyze campaign, funnel, opportunity, pipeline, and revenue data to guide investment and optimization decisions.

Requirements

• Track record of creating B2B pipeline through digital demand generation, preferably in cybersecurity, enterprise software, or another complex B2B market.
• Typically 7+ years of experience in B2B digital or demand generation, with meaningful enterprise SaaS experience.
• Deep knowledge of paid digital media, audience segmentation, retargeting, conversion optimization, and account-based marketing.
• Experience managing meaningful media budgets and optimizing beyond clicks, form fills, and MQLs toward qualified opportunities, pipeline, and revenue.
• Strong analytical and program management skills, including the ability to coordinate execution across multiple teams without direct authority.
• Experience with Google Ads, LinkedIn Campaign Manager, Salesforce, marketing automation, web analytics, and business intelligence tools.

Nice to have

• Digital marketing or advertising agency experience, including managing external agencies.
• Cybersecurity, identity, or authentication marketing experience.
• Experience marketing to highly regulated industries.
• Experience supporting sophisticated account-based marketing programs.

Culture & Benefits

• Remote role focused on collaborative, high-standard marketing work.
• Experimentation is encouraged, including testing unconventional B2B marketing approaches and learning quickly from results.
• The role starts as a senior individual contributor, with potential to build a team as the function and pipeline engine scale.
• Work includes close collaboration, knowledge sharing, and continuous learning across the Marketing team.