VP, Diversified & Value and Lifestyle - Platform Commercialization Leader

Location: Stamford, CT; hybrid flexibility is available, with required commuting to the nearest virtual or physical Hub for regular business or team meetings, training, and culture events. Legal authorization to work in the U.S. is required.

Salary: $150,000–$250,000 USD annually, plus eligibility for an annual performance bonus.

Company

hirify.global provides platform-based financial products and services, with this role supporting the Diversified & Value and Lifestyle platform.

What you will do

• Develop and maintain the platform’s multi-year commercial strategy, annual priorities, growth plans, and required capabilities.
• Define ideal client profiles, client archetypes, buying signals, priority use cases, qualification criteria, and target industries with the Growth organization.
• Create client- and industry-level commercialization strategies covering product propositions, positioning, sequencing, and go-to-market priorities.
• Translate strategy into roadmaps for product adoption, marketing enablement, sales and client activation, measurement, and executive decision-making.
• Lead cross-functional planning with Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics.
• Set direction for and coach the Product Strategist and Marketing Strategist, advise platform leadership, lead client-facing presentations, and guide market-facing messaging.

Requirements

• Bachelor’s degree in business, marketing, strategy, finance, economics, or a related field; alternatively, a high school diploma/GED and 15 years of related experience.
• 10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing.
• Experience leading complex, cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority.
• People leadership experience, including setting clear direction and developing high-performing strategic talent.
• Client relationship management experience, including selling complex ideas or programs.
• Legal authorization to work in the U.S.; willingness to complete a drug test, background investigation, and fingerprinting, and satisfy Section 19 of the Federal Deposit Insurance Act.
• Applicants must be at least 18 years old and have a high school diploma or equivalent.

Nice to have

• Advanced degree.
• Success connecting market opportunity, client needs, product capabilities, and financial outcomes.
• Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement.
• Experience with enterprise and portfolio strategy, commercial judgment, client and industry segmentation, executive communication, cross-functional leadership, operating-model design, analytical problem-solving, disciplined decision-making, and talent coaching.

Culture & Benefits

• Flexible hybrid working model with the option to work from home near a Hub or from an office.
• In-person business and team meetings, training, and culture events are part of the working model.
• Inclusive culture focused on belonging, connection, and valuing individual skills, experience, and voice.
• Employee Resource Groups provide opportunities for community, learning, and growth.
• Annual bonus eligibility based on individual and company performance.

Hiring process

• Employment is subject to a drug test, background investigation, fingerprinting, and Section 19 eligibility requirements.
• The position does not offer employment visa sponsorship now or in the future.