Director of Social (AI)

Location: US - Remote

Company

hirify.global is building a full-stack health system designed to help people manage lifelong health through accessible lab testing and personalized health services.

What you will do

• Own multi-channel social growth and execute performance-driven strategies across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
• Translate company priorities into platform-native content, formats, cultural moments, and real-time engagement.
• Design and deploy AI agents and workflows for community listening, triage, response, ideation, production, trend detection, creator discovery, and reporting.
• Partner with creator, influencer, creative, communications, growth, and performance teams to connect social activity with acquisition outcomes.
• Analyze cultural and behavioral signals to guide platform strategy, content direction, ambassador selection, and brand positioning.
• Lead and develop a small team across social, content, and community while setting its operating model and performance standards.

Requirements

• Up to about 10 years of experience owning social strategy, content, and community, with recent experience weighted more heavily than tenure.
• Hands-on AI-native social experience, including activating AI agents for community engagement and demonstrating results.
• Recent examples of compelling social activations, channel growth, and measurable business outcomes.
• Experience with culture brands, real-time engagement, launches, news cycles, and live cultural moments.
• Experience leading and developing a small team and collaborating with creative, communications, talent, and creator teams.
• Strong analytical judgment and the ability to connect social performance with growth metrics.

Nice to have

• Experience building a social presence from its earliest stages.
• Deep understanding of emerging health culture, audience behavior, and cultural trends.

Culture & Benefits

• Competitive salary and benefits package.
• Flexible working hours and a dynamic environment supporting creativity and innovation.
• Mission-driven work focused on improving global health outcomes.
• Values centered on member-first thinking, radical ownership, rapid execution, integrity, and clear collaboration.
• Inclusive and equitable workplace with equal opportunity employment practices.