Director of Social & Creator

Location: London, United Kingdom; hybrid, 2–3 days per week. Global remit across 15 markets.

Company

hirify.global designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with more than 300 clients in over 40 countries as part of The Brandtech Group.

What you will do

• Define global social frameworks, standards, and best practices across Dove Social Studios.
• Lead the end-to-end creator and influencer programme, including creator strategy, delivery, creator managers, and a large UGC network.
• Lead and develop a global, multi-disciplinary team of social media managers, creator managers, and senior social experts.
• Advise senior global client stakeholders on platforms, audience insight, cultural moments, content, and campaigns.
• Set community management standards aligned with Dove’s voice, values, and purpose.
• Oversee studio and creator programme budgets, financial performance, and cost-effective multi-market delivery.

Requirements

• Extensive social media leadership experience in a large brand, agency, or hybrid environment across multiple markets.
• Deep expertise in major and emerging social platforms and the evolving social landscape.
• Proven experience leading creator strategy and managing large creator ecosystems.
• Strong people leadership and senior client relationship skills, with credibility at global marketing director level and above.
• Operational rigour and the ability to bring clarity to complex, multi-market programmes.
• Experience using Gen AI tools for ideation, listening, trend detection, creator sourcing, and community workflows, with responsible AI and brand-safety judgement.

Nice to have

• Experience building AI literacy across teams and explaining AI’s role to clients and senior stakeholders.

Culture & Benefits

• Flexible working and reasonable adjustments throughout the process.
• Focus on inclusion, anti-racism, responsible AI, and protecting creative craft.
• Values include ambition, imagination, continuous learning, listening, and results focus.
• Commitment to sustainability and science-based emissions reduction targets.

Hiring process

• Candidate evaluation and selection are conducted without AI-supported screening or decision-making.