Digital Marketing & Event Specialist

Location: Frankfurt, Germany; hybrid role. The position includes travel and work outside standard business hours when event schedules require it.

Company

hirify.global develops science-driven instruments and diagnostic solutions for biopharmaceutical, clinical, and life sciences markets.

What you will do

• Develop and execute integrated digital marketing and event promotion campaigns across Europe.
• Coordinate exhibitions, conferences, user-group meetings, customer programs, sales meetings, and co-marketing events from planning through closeout.
• Manage event budgets, timelines, vendors, venues, exhibits, logistics, travel, audiovisual requirements, and on-site support.
• Create digital content and assets including graphics, videos, web banners, social posts, email templates, landing pages, and event materials.
• Build and optimize websites, landing pages, email campaigns, nurture programs, paid media, SEO, SEM, and social media content.
• Track campaign and event KPIs, leads, opportunities, influenced sales, and ROI; provide reports and recommendations to leadership.

Requirements

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field.
• 5 or more years of experience in digital marketing, campaign execution, event coordination, or a comparable combination of disciplines.
• Experience managing events, projects, budgets, vendors, deadlines, and multiple priorities in a fast-paced environment.
• Strong email marketing experience, including responsive template creation, testing, and knowledge of applicable email marketing laws and regulations.
• Proficiency with WordPress, Google Analytics, Google Tag Manager, marketing automation platforms, Salesforce.com, and reporting or dashboard tools.
• Strong communication, collaboration, project management, problem-solving, and KPI analysis skills.

Nice to have

• Experience in life sciences, biopharma, or clinical global markets.
• Advanced degree in a relevant field.
• Proficiency with Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Acrobat.
• Experience with video and digital asset production.

Culture & Benefits

• Collaborative, empowered culture based on customer centricity, ingenuity, ownership and accountability, collaboration, and integrity.
• Work with global teams across marketing, sales, product management, finance, and external vendors.
• Typical office environment with the ability to work independently and across functions, regions, and cultures.
• Opportunity to contribute to products supporting drug development, diagnostics, and patient care.