Demand Generation Manager (B2B SaaS)

Location: Remote; minimal travel required, under 10% annually

Company

hirify.global provides SaaS solutions that help colleges and universities manage student and alumni engagement, career readiness, mentorship, competency tracking, and experiential education programs.

What you will do

• Design and execute integrated campaigns across email, paid media, content, webinars, and social advertising.
• Use HubSpot for marketing automation, lead nurturing, audience segmentation, workflows, reporting, and lead scoring.
• Develop landing pages and A/B tests to improve conversion rates and manage PPC, retargeting, and paid acquisition.
• Own the lead-to-revenue funnel and improve MQL-to-SQL handoffs and pipeline contribution in partnership with sales.
• Measure campaign performance using KPIs including ROI, CPL, CPA, and pipeline impact, and build actionable HubSpot dashboards.
• Turn thought leadership, customer stories, and events into demand-generation assets while documenting scalable marketing processes.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of demand generation or growth marketing experience in a B2B SaaS company.
• Proven experience meeting or exceeding lead and revenue targets.
• Expert-level HubSpot skills covering automation, workflows, lead scoring, data management, and reporting.
• Proficiency in SEO, paid media management, conversion rate optimization, and analytical decision-making.
• Strong cross-functional collaboration skills in a remote environment.

Nice to have

• HubSpot Marketing Hub and Reporting certifications.
• Experience with webinar platforms such as Zoom and event-driven marketing.
• Experience in higher education technology or email marketing.

Culture & Benefits

• Remote work with minimal annual travel.
• Mission-driven work supporting student, alumni, and career outcomes in higher education.
• Opportunity to influence measurable marketing, pipeline, and revenue outcomes.
• Collaboration with sales and marketing teams through shared performance reviews and regular alignment.