Senior CRO Strategist (AI)

Location: Remote - Estonia

Company

hirify.global provides IT-enabled, data-driven marketing and customer acquisition solutions for large North American partners across home improvement, health, legal, and insurance industries.

What you will do

• Conduct market, audience, and competitor research for new and existing clients.
• Develop landing page concepts and customer acquisition funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze campaign and landing page performance and turn data into optimization recommendations.
• Collaborate with copywriters, designers, video producers, IT, media buyers, and analytics teams.

Requirements

• 5+ years of experience in performance marketing, CRO, digital marketing, or growth marketing.
• Strong understanding of customer acquisition funnels, landing page optimization, and A/B testing.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical, problem-solving, project management, and organizational skills.
• Experience collaborating with cross-functional teams and presenting recommendations.
• Proficient English language skills and experience using AI tools for marketing research and automation.

Nice to have

• Experience in home improvement or lead generation industries.
• Experience with Meta, Google Ads, native advertising, or YouTube.
• Knowledge of UX principles and conversion optimization.
• Familiarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools.

Culture & Benefits

• Remote-first work environment with flexibility to choose a productive workspace.
• Paid time off and unlimited sick days.
• Support for workshops, online courses, conferences, and certifications.
• Home office equipment and furniture expenses, plus co-working space coverage.
• Medical expense reimbursement, including dental and psychological support.
• Well-being benefits such as gym memberships, yoga classes, workout equipment, bicycle support, and annual retreats.