AI Marketing Specialist

Location: Boston office with a hybrid schedule of three days per week on-site; candidates from Ukraine may work remotely in a remote-first format

Company

hirify.global develops consumer software products including CleanMyMac, Setapp, ClearVPN, Moonlock, and AI-native applications.

What you will do

• Develop and execute go-to-market strategies for a portfolio of rapidly shipped AI-native applications.
• Launch and manage performance advertising campaigns across Meta, Google, and other platforms.
• Use generative AI tools to create, test, and iterate multi-variant advertising creatives and copy.
• Optimize conversion rates, campaigns, budgets, bidding, and audience segmentation using AI-native tools and predictive testing.
• Partner with product, design, marketing, and analytics teams to build tracking, dashboards, and reporting flows.
• Evaluate emerging AI tools and document effective workflows for broader marketing adoption.

Requirements

• 5+ years of data-driven growth or performance marketing experience in SaaS or consumer subscription products.
• Hands-on experience managing multi-channel advertising spend and marketing automation.
• Deep experience with LLMs, prompt engineering, and image/video generative AI tools such as Claude, ChatGPT, Gemini, Midjourney, Runway, Copy.ai, or Jasper.
• Expert proficiency in Meta Ads Manager, Google Ads, Google Analytics, and A/B testing methodologies.
• Strong understanding of CAC, ROAS, ROMI, LTV, conversion rate, and payback period, with the ability to improve these metrics.
• Analytical, hypothesis-driven problem-solving and strong cross-functional communication skills.

Nice to have

• Experience with AppsFlyer, Looker, Tableau, or similar analytics tools.
• Experience with attribution and incrementality testing.

Culture & Benefits

• Medical, vision, and dental insurance benefits.
• Hybrid work in Boston with flexible working hours; remote-first work is available for candidates from Ukraine.
• Education opportunities, professional development reviews, and internal communities.
• Open feedback, transparent collaboration, and opportunities to improve processes and implement ideas.
• Generous paid time off.

Hiring process

• Hiring steps may vary depending on the position and typically follow the company's standard recruitment process.