B2B Marketing Executive (Adtech)

Location: Sydney, Australia; hybrid working. The role is a 12-month contract, and successful candidates must have full-time Australian working rights and complete a National Police Record check.

Salary: Not specified

Company

Publift is an Adtech company providing technology, monetisation, and ad operations solutions that help online publishers maximise display advertising revenue. The business supports enterprise and mid-market publishers globally and operates with a team of more than 70 people across three countries.

What you will do

• Support marketing strategies for new and existing Adtech products across the Publift and carsales portfolio.
• Drive full-funnel initiatives from brand awareness and lead generation through conversion and growth.
• Build and execute go-to-market programs, sales enablement initiatives, and integrated campaigns for enterprise and SME publishers.
• Activate and optimise events, email marketing and automation, partnerships, content marketing, paid media, and account-based marketing.
• Analyse campaign performance and optimise activity to improve pipeline and commercial impact.
• Own initiatives end-to-end while collaborating with marketing, sales, product, and commercial teams.

Requirements

• 3–5 years of experience in B2B go-to-market, marketing operations, or growth marketing.
• Experience in Adtech, media, publishing, or B2B SaaS.
• Proven ability to drive pipeline and revenue while building top-of-funnel awareness.
• Experience marketing to enterprise or mid-market customers, with strong stakeholder management skills.
• Strong execution skills, independence, adaptability, and the ability to prioritise competing tasks.
• Full-time Australian working rights and successful completion of a National Police Record check.

Nice to have

• Experience marketing to digital publishers or media companies.
• Understanding of the digital advertising ecosystem and digital publisher business models.

Culture & Benefits

• Hybrid working combining remote flexibility with in-person collaboration.
• Flexible working arrangements, including the possibility of part-time options.
• 24 weeks of paid parental leave for primary caregivers and four weeks for secondary caregivers.
• Paid family and fertility planning leave.
• Inclusive workplace with support for accessibility adjustments during recruitment.
• Equal opportunity employer recognised as an Australian Best Workplace and Family Friendly Workplace.

Hiring process

• Applicants may request adjustments to participate fully in the recruitment process.
• Every applicant receives a response through the Circle Back Initiative.
• Successful candidates complete a National Police Record check.