Senior Associate, Lifecycle Marketing, ANZ (CRM)

Location: Sydney, NSW or Melbourne, VIC, Australia

Company

hirify.global connects customers with local businesses and supports the growth of local economies through its marketplace platform.

What you will do

• Own lifecycle and retention marketing for the New Verticals portfolio, including grocery and retail partners.
• Build programs end to end, from strategy and briefing through execution, testing, and optimisation.
• Develop personalised campaigns across email, push, SMS, and in-app messaging.
• Partner with New Verticals Strategy & Operations to support launches and go-to-market plans.
• Collaborate with Promotions, Brand, Marketing, Analytics, and Operations teams on integrated customer experiences.
• Use customer insights, segmentation, and performance data to improve engagement, activation, and retention.

Requirements

• 3+ years of experience building and executing CRM, lifecycle, retention, or always-on marketing campaigns.
• Experience managing programs from strategy and briefing through build, execution, and optimisation.
• Strong stakeholder management and cross-functional collaboration skills.
• Customer-first approach with the ability to advocate for high-quality customer experiences.
• Ability to use behavioural insights, segmentation, and performance data to guide decisions.
• Experience navigating ACMA compliance for email, push, and SMS communications.

Nice to have

• Familiarity with HTML troubleshooting or SQL for data pulls and audience segmentation.
• Experience supporting product, category, or partner launches.
• Background in grocery, retail, or marketplace businesses.

Culture & Benefits

• Work in a dynamic, high-growth environment focused on testing, learning, and innovation.
• Collaborate with senior stakeholders on strategically important New Verticals initiatives.
• Help define lifecycle marketing practices for a growing area of the business.
• Gain exposure to high-profile grocery and retail partners, including Aldi, Woolworths, Chemist Warehouse, and Petstock.