CRM Manager (Fixed-Term, 6 months) (Digital Healthcare)

Location: Australia, NSW headquarters

Company

hirify.global is a digital healthcare company building personalised, evidence-based care programs across weight management, men’s health, fertility, skincare, and preventative health.

What you will do

• Own CRM across the full patient lifecycle, from lead nurture and onboarding through engagement, retention, churn prevention, win-back, and reactivation.
• Design, build, and optimise lifecycle journeys across email, SMS, push, and in-app channels.
• Develop behavioural segmentation and use patient data to determine the right message, channel, and timing for each cohort.
• Build campaigns directly in the CRM platform using triggers, branching logic, personalisation, exit conditions, and measurement.
• Lead CRM experimentation, holdout design, reporting, and recommendations across conversion, retention, reactivation, lifetime value, and deliverability.
• Coordinate delivery with Analytics, Growth, Product, Copy, and Design while maintaining consent, contact-frequency, list-health, and responsible-communication standards.

Requirements

• At least five years of experience in CRM, lifecycle, retention, or engagement marketing within a consumer-focused business.
• Hands-on experience with a CRM or marketing automation platform such as Braze, Customer.io, Iterable, Klaviyo, or a comparable tool.
• Experience managing sophisticated lifecycle programs with multiple cohorts, products, journeys, or behavioural states.
• Strong skills in segmentation, funnel analysis, experimentation, personalisation, deliverability, and contact governance.
• Ability to define strategy and execute campaigns directly while leading cross-functional delivery without formal authority.
• Strong communication and judgement when creating empathetic experiences for patients navigating sensitive health journeys.

Culture & Benefits

• Work on digital healthcare products intended to improve patient outcomes across international markets.
• Access mentorship, learning budgets, conferences, certifications, peer shadowing, and global knowledge sharing.
• Benefits include parental and miscarriage leave, health, professional development and personal days, and an Employee Assistance Program.
• Wellbeing initiatives include wellness talks, exercise classes, funded social clubs, catered events, and quarterly rooftop parties.
• Collaborate with colleagues across Australia, the UK, Germany, Japan, the Philippines, and South Africa.