Email & Lifecycle Management Specialist

Location: Austin, Texas, United States (Hybrid)

Company

hirify.global designs lightweight, safe children's bicycles that support confidence, independence, and joyful family experiences.

What you will do

• Manage email, SMS, referral, rewards, lead generation, retention, and acquisition programs for the North American market.
• Build and optimize automated lifecycle campaigns using customer data, purchase behavior, segmentation, and trigger logic.
• Develop creative briefs, customer journeys, personalized messaging, and omnichannel experiences.
• Plan and execute A/B tests, monitor trends, and optimize marketing tactics to improve performance.
• Collaborate with Marketing, E-commerce, Customer Experience, B2B, Supply Chain, customer service, sales leads, and external agencies.
• Own the send calendar and report campaign, channel, and program performance on a weekly, monthly, and quarterly basis.

Requirements

• Approximately 5 or more years of experience in lifecycle marketing, email and SMS marketing, customer activation, and engagement for CPG brands.
• Deep knowledge of and hands-on experience with Emarsys.
• Expertise in A/B testing methodologies and KPI improvement.
• Experience mapping consumer journeys and building audiences, user segments, and trigger logic.
• Basic HTML knowledge for responsive, functional email templates.
• Adaptability in a dynamic, fast-paced environment and confidence creating Excel reports and pivot tables.

Nice to have

• Bike knowledge.
• Experience with loyalty or referral programs.

Culture & Benefits

• Competitive salary and benefits.
• Healthcare options and paid time off.
• Discounts on hirify.global bikes and gear for employees and their families.
• Learning and development opportunities.
• Mission-driven work focused on improving childhood experiences through cycling.