Email & Lifecycle Management Specialist

TL;DR

Email & Lifecycle Management Specialist: Leading and scaling customer lifecycle programs for the North American market to deepen relationships and drive revenue growth with an accent on end-to-end management of email, SMS, referral, and rewards programs. Focus on customer segmentation, A/B testing, and optimizing marketing tactics based on data insights to enhance effectiveness.

Location: Austin, Texas

Company

hirify.global builds lightweight, safe bikes for children, designed to inspire joy, confidence, and freedom.

What you will do

• Manage end-to-end email, SMS, referral, and rewards programs for the North American market.
• Guide customer segmentation and messaging journeys, briefing in new creative and A/B tests.
• Implement and optimize automated lifecycle campaigns based on purchase behaviors and customer data.
• Continuously test and optimize marketing tactics based on trends and data.
• Collaborate cross-functionally with Marketing, E-commerce, Customer Experience, and other teams.
• Report on campaign, channel, and program performance weekly, monthly, and quarterly.

Requirements

• Approximately 5+ years of experience in lifecycle, email, and SMS marketing for CPG brands.
• Deep knowledge and hands-on experience with Emarsys.
• Expertise in A/B testing methodologies and driving KPI improvement.
• Strong experience in consumer journey mapping, segmentation, and trigger logic.
• Basic HTML knowledge to ensure email templates are responsive and functional.
• Data-obsessed mindset with proficiency in Excel reports and pivot tables.

Nice to have

• Bike knowledge.
• Experience with loyalty and/or referral programs.

Culture & Benefits

• Competitive salary and generous healthcare options.
• Paid time off that encourages balance and adventure.
• Discounts on hirify.global bikes and gear for you and your family.
• Learning and Development opportunities.
• Mission-driven role with the chance to impact childhood experiences worldwide.
• Inclusive and diverse work environment.