Director, Marketing – MPS I and ASMD (AI/Digital Marketing)

Location: Cambridge, Massachusetts; hybrid. US and Puerto Rico residents only.

Salary: $178,500–$257,833.33 per year

Company

hirify.global is an R&D-driven biopharmaceutical company developing medicines and vaccines, with a focus on immunology, rare diseases, oncology, and specialty care.

What you will do

• Own the US brand strategy for Xenpozyme (olipudase alfa) and Aldurazyme (laronidase) across the ASMD and MPS I disease portfolios.
• Develop brand positioning, campaign architecture, messaging platforms, lifecycle strategies, and competitive responses based on customer insights, clinical data, and market intelligence.
• Lead the transition from agency-dependent execution to an in-house, AI-enabled digital marketing model with internal content production and campaign workflows.
• Lead annual brand planning, resource allocation, senior leadership presentations, and core team governance.
• Manage and develop three direct reports across patient experience, HCP experience, and PharmD fellowship functions.
• Own commercial forecasting, KPI development, performance monitoring, and collaboration with Global ASMD and MPS I brand teams.

Requirements

• Bachelor’s degree required; MBA or another advanced degree strongly preferred.
• Experience leading, coaching, and developing direct reports in a complex, fast-paced environment.
• Strong track record in brand planning and brand campaign strategy.
• Strong analytical, cross-functional collaboration, communication, and executive presentation skills.
• Ability to partner effectively with global brand teams across geographies and functions.
• Must be a US or Puerto Rico resident and work in a hybrid arrangement based in Cambridge, Massachusetts.

Nice to have

• Experience managing multiple brands or indications simultaneously.
• MBA or another advanced degree.

Culture & Benefits

• Mission-driven work supporting people with rare diseases and other serious health conditions.
• Opportunities for professional growth through promotion or lateral career moves, including internationally.
• Rewards package with healthcare, prevention, wellness, and other employee benefits.
• At least 14 weeks of gender-neutral parental leave.