Sr. Manager, Audience Strategy & Optimization (Pharma)

Location: Hybrid work at NYHQ in New York City or Collegeville, Pennsylvania, United States. Candidates must have permanent U.S. work authorization; U.S. visa sponsorship is not available.

Annual base salary: $124,400–$207,400, plus a 17.5% bonus target and eligibility for a share-based long-term incentive program.

Company

hirify.global is a pharmaceutical company developing and delivering medicines and healthcare solutions.

What you will do

• Develop audience strategies for consumer and healthcare professional brands across paid, owned, and earned channels.
• Build segmentation, profiling, activation, measurement, and optimization standards for the Audience Center of Excellence.
• Expand digital audience usage and demonstrate ROI improvements across assigned brands.
• Manage relationships with audience data partners and evaluate new vendors and emerging AI-enabled tools.
• Partner with analytics, media measurement, brand marketing, and performance media teams to create reporting and optimization recommendations.
• Advise brand teams and senior leadership by translating business questions and performance data into audience and media investment decisions.

Requirements

• Bachelor's degree with 6+ years of relevant experience, or a master's degree with 5+ years of experience.
• Experience in digital media, audience strategy, advanced analytics, marketing technology, or digital strategy and buying.
• Strong knowledge of DSPs, DMPs, third-party audience data, and data analytics platforms.
• Experience creating audience recommendations, repeatable standards, playbooks, or processes for broader teams.
• Strong analytical, communication, stakeholder management, and prioritization skills.
• Permanent authorization to work in the United States is required; visa sponsorship is not available.

Nice to have

• Agency or client-side experience.
• Pharmaceutical marketing experience, including consumer and HCP guidelines and restrictions.
• Experience with media measurement, DSP-level targeting, and 1:1 activation.
• Proficiency with top LLM platforms or AI-enabled marketing and audience analytics tools.

Culture & Benefits

• Hybrid work assignment at NYHQ or Collegeville, Pennsylvania.
• Participation in hirify.global's Global Performance Plan with a 17.5% bonus target.
• Eligibility for a share-based long-term incentive program.
• 401(k) matching and additional retirement savings contributions.
• Paid vacation, holidays, personal days, caregiver and parental leave, medical leave, and medical, prescription, dental, and vision coverage.