4 дня назад
Director, Digital Experience (AI)
170 000 - 191 250$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Digital Experience (AI): Defining and executing digital experience strategy across AspenTech websites and portals with an accent on website optimization, conversion growth, lead generation, and AI-focused brand positioning in the industrial market. Focus on leading web teams, deploying complex website ecosystems, using analytics and A/B testing, and aligning digital strategy with technology and marketing stakeholders.
Location: Bedford, Massachusetts, United States
Salary: $170,000–$191,250 base compensation annually, plus bonus or variable incentive pay.
Company
develops software and digital solutions for the industrial market, with a focus on AI innovation.
What you will do
- Define and execute the digital experience strategy across corporate websites, related websites, and portals.
- Own the end-to-end website experience, improving user journeys, brand awareness, conversion rates, and lead generation.
- Lead, mentor, and manage a dedicated web team while fostering a high-performing environment.
- Build and optimize conversion engines and digital touchpoints using data, analytics, and performance measurement.
- Partner with Technology, Product Marketing, Corporate Marketing, and external agencies to align digital initiatives with business objectives.
- Monitor emerging technologies and digital experience trends to drive innovation and competitive advantage.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
- 10+ years of progressive experience in digital marketing, web strategy, or digital experience management, including 3–5 years in team leadership or management.
- Experience with large website deployments and complex website ecosystems involving internal and external resources.
- Strong knowledge of web analytics, A/B testing, SEO principles, and content management systems.
- Experience in a B2B environment, preferably in industrial, software, or AI/technology sectors.
- Strong strategic thinking, analytical ability, stakeholder management, communication, team-building, and cross-functional collaboration skills.
Culture & Benefits
- Career development programs and opportunities for professional growth.
- Support for community service projects and charitable participation.
- Social events focused on relationship building across the global community.
- Paid time off and a charitable giveback day.
- Medical, dental, vision, and retirement benefits for eligible employees.
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