8 дней назад
US HCP Omnichannel Marketing Director (Obesity)
184 336 - 249 395$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
US HCP Omnichannel Marketing Director (Obesity): Building connected healthcare-professional engagement across paid media, CRM, web, and digital activation for obesity and related conditions with an accent on customer journeys, personalization, analytics, and AI-enabled engagement. Focus on leading omnichannel strategy, optimizing media and CRM performance, developing digital experiences, and building a high-performing marketing team.
Location: United States — Remote; 25% travel required
Annual salary: $184,336.10–$249,395.90
Company
is a biotechnology company developing medicines across oncology, inflammation, general medicine, rare disease, and obesity-related conditions.
What you will do
- Develop and execute integrated HCP omnichannel strategies across paid, owned, and earned channels.
- Connect media, CRM, web, content, and field engagement into unified customer journeys for called and non-called HCP audiences.
- Lead paid media planning, optimization, investment allocation, audience strategy, and performance measurement.
- Own CRM segmentation, journey design, personalization, lifecycle programs, and the roadmap for HCP websites, portals, and digital experiences.
- Advance analytics, testing, continuous improvement, modern marketing practices, and AI-enabled engagement.
- Build and develop a high-performing omnichannel marketing team while partnering across Marketing, Sales, Analytics, Medical, and Commercial functions.
Requirements
- Doctorate degree and 4 years of marketing or relevant experience; or master's degree and 7 years; or bachelor's degree and 9 years.
- Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
- Experience leading digital transformation, commercial growth initiatives, significant media investments, and engagement programs.
- Strong analytical, strategic, cross-functional leadership, collaboration, and communication skills.
- Experience building and leading impactful teams and driving organizational change.
- Launch experience in biotechnology, pharmaceuticals, healthcare, medical devices, or another regulated industry is preferred.
Nice to have
- Commercialization experience in a collaborative environment.
- Experience supporting launches in biotechnology or pharmaceutical organizations.
Culture & Benefits
- Collaborative, innovative, and science-based work environment.
- Health, dental, vision, life, disability, and flexible spending benefits.
- Retirement and savings plan with company contributions.
- Annual bonus program and stock-based long-term incentives.
- Award-winning time-off plans and career development opportunities.
- Flexible work models where applicable.
Hiring process
- Applications are accepted until a candidate is selected or a sufficient number of applications is received.
- Sponsorship for this role is not guaranteed.
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