Marketing Automation Manager (Fintech)

Location: San Francisco, United States. Hybrid work model with in-office attendance required on Tuesdays, Wednesdays, and Thursdays; remote placement is not considered. Local Pacific Time hours are required, with flexibility across time zones when necessary. Relocation is offered based on job level.

Salary: $135,000–$159,000 annual base salary, plus potential equity awards and annual bonus.

Company

hirify.global develops focused, mobile-first financial services designed to help customers make financial progress.

What you will do

• Build and execute multi-channel customer journeys across email, SMS, and push in Salesforce Marketing Cloud for Personal Loans, Collections, and DebtIQ.
• Design scalable journey architecture, including trigger logic, suppression rules, and data flows.
• Drive deliverability through IP warming, domain diversification, sender authentication, and reputation management.
• Build responsive email templates and implement dynamic personalization using AMPscript, Liquid, merge tags, or similar technologies.
• Write SQL-based segmentation and audience logic for targeting and personalization.
• Partner with Data and Platform teams to scale lifecycle marketing infrastructure, use AI for QA and testing, monitor performance, and ensure privacy and regulatory compliance.

Requirements

• 4+ years of experience in marketing automation, lifecycle marketing, or a related field.
• Bachelor’s degree or higher, or an equivalent combination of education and experience.
• Hands-on experience with enterprise email service providers and marketing automation platforms, ideally Salesforce Marketing Cloud.
• Strong SQL skills for independently creating scalable audience definitions.
• Strong understanding of deliverability, IP warming, domain reputation, and sender authentication.
• Availability to work in the San Francisco office on Tuesdays, Wednesdays, and Thursdays during local Pacific Time hours.

Nice to have

• Experience with AMPscript, Liquid, or similar personalization technologies at scale.
• Experience in financial services, lending, or another regulated industry.
• Exposure to CDP or broader MarTech platform migrations.

Culture & Benefits

• Medical, dental, and vision plans for employees and their families.
• 401(k) match and health and wellness programs.
• Flexible time off policies for salaried employees.
• Up to 16 weeks of paid parental leave.
• Travel to hirify.global offices or other locations as needed.

Hiring process

• Interviews may be recorded, transcribed, and summarized using AI tools for selected roles and locations.
• Candidates may opt out of recording, transcription, and summarization before scheduled interviews.