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Описание вакансии
Текст:
TL;DR
Growth Marketer, T:0 (Fintech): Building paid acquisition, measurement, landing pages, lifecycle programs, and organic growth infrastructure for an autonomous finance product with an accent on attribution, conversion optimization, and hands-on campaign execution. Focus on launching the funnel from zero, designing onboarding and nurture sequences, and analyzing performance to improve pipeline generation.
Location: San Francisco, United States
Company
Global payments and financial technology company providing integrated business accounts, payments, spend management, treasury, and embedded finance solutions.
What you will do
- Own paid acquisition, including agency management, budget pacing, channel mix, creative testing, and reporting.
- Build the measurement infrastructure with pixels, UTM conventions, event tracking, and attribution.
- Create landing pages and run conversion rate optimization experiments across page structure, forms, and calls to action.
- Design and operate onboarding, nurture, and re-engagement lifecycle programs.
- Grow newsletter and other owned-channel distribution while managing technical SEO and organic social publishing.
- Provide clear weekly reporting on performance, issues, and planned changes.
Requirements
- 3+ years of experience in growth, performance marketing, demand generation, or a similar hands-on role.
- Direct experience building, funding, and optimizing paid campaigns.
- Comfort with tag managers, UTM conventions, analytics tools, CMS or landing page builders, Webflow, and HubSpot.
- Strong analytical skills and the ability to evaluate data and communicate its meaning clearly.
- Ability to move quickly and launch practical experiments.
Nice to have
- Experience marketing to founders or early-stage startups.
- Experience in a pre-seed, seed, or Series A startup.
- Experience building lifecycle programs from zero.
- Effective use of AI tools for research, copy, creative iteration, or analysis.
- Experience managing agencies or external vendors.
Culture & Benefits
- Builder-focused environment with founder-like ownership and responsibility.
- Small team operating with startup speed and the infrastructure and distribution of a scaled company.
- Direct collaboration with the CEO, Chief of Staff, Product Marketer, and founding go-to-market hire.
- Work focused on turning accounting into autonomous infrastructure for continuous closing, reconciliation, and reporting.
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