Sr. Digital Marketing Manager (AI/SEO)

Location: Fully remote in the United States or Canada, with hybrid options at offices in Minneapolis, Minnesota; Toronto, Ontario; and Rogers, Arkansas.

Annual salary: US Remote, $76,700–$118,900; Canada Remote, $87,200–$130,800 CAD. An annual incentive program may also apply.

Company

hirify.global provides cloud-based supply chain management solutions connecting retail trading partners globally.

What you will do

• Lead paid search, paid social, display, retargeting, and emerging-channel programs, owning channel mix, CAC, and qualified pipeline efficiency.
• Manage forecasting, pacing, reallocations, and business cases for marketing budget increases.
• Run continuous experiments across creative, audiences, offers, bidding, landing pages, and conversion paths.
• Build measurement and reporting across attribution, incrementality, MQLs, pipeline, CAC, and combined paid and organic performance.
• Lead organic growth, technical SEO priorities, community and review visibility across Reddit, G2, YouTube, and related platforms.
• Build the AEO/GEO playbook, including citation strategy, structured content, and visibility tracking across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

Requirements

• 5–7+ years of experience in digital marketing, demand generation, or growth at a B2B SaaS, fintech, or technology company.
• Direct ownership of paid media budgets, paid search and paid social programs, organic search, pipeline, CAC, and payback metrics.
• Experience with AI visibility, citation strategies, structured content for model retrieval, or answer-engine share-of-voice measurement.
• Working knowledge of technical SEO, including site architecture, schema, crawling, and Core Web Vitals.
• Experience managing agencies and vendors, designing defensible measurement tests, and making decisions with incomplete data.
• Strong content judgment and an experimentation mindset, including the ability to stop ineffective work and scale successful programs.

Nice to have

• Experience responding to major Google algorithm updates and recovering business performance.
• Experience with incrementality or geo-holdout testing for paid channels.
• Understanding of retrieval-augmented generation systems and hands-on use of AI and automation tools.
• Experience in a regulated or compliance-sensitive industry.

Culture & Benefits

• Collaborative and inclusive environment focused on innovation and continuous improvement.
• Comprehensive country-specific benefits supporting health, well-being, and financial security.
• Annual incentive program based on individual and/or organizational performance.
• Commitment to belonging, diversity, equity, inclusion, and equal employment opportunity.