Digital Marketing Channel Specialist (Google Analytics)

Location: Remote within the United States, excluding U.S. territories and Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, and Maine

Salary: $70,550–$89,250 USD target hiring range; maximum current salary of $99,450 USD

Company

hirify.global is a nonprofit member association providing health and dental benefits to federal employees, retirees, military retirees, and their families.

What you will do

• Manage website content and updates across hirify.global websites using Sitecore CMS.
• Design and implement email campaigns through Salesforce Marketing Cloud and publish social media content.
• Monitor website, social media, and email performance, including traffic, engagement, conversions, and user behavior.
• Produce performance reports and presentations with actionable findings, trends, and recommendations.
• Maintain tagging, tracking, data governance, brand, UX, and CX standards across marketing channels.
• Create webinar assets and support marketing strategy, communications initiatives, and cross-functional projects.

Requirements

• Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.
• 3–5 years of experience in digital channel management, preferably in digital marketing.
• Proficiency with Google Analytics, CMS management, email marketing management, and social media management.
• Strong analytical, critical-thinking, communication, presentation, and data-quality skills.
• Ability to collaborate effectively in a fast-paced, deadline-driven environment.
• Home office must use non-cellular high-speed internet with at least 30 Mbps download and 5 Mbps upload, latency below 80 ms, and no hotspot, satellite, or wireless service; a dedicated space is required to protect PHI and HIPAA information.

Nice to have

• Web analytics certifications such as Google Analytics Individual Qualification.
• Knowledge of web testing methodologies, HTML, and SEO.
• Experience with Sitecore and Salesforce Marketing Cloud.

Culture & Benefits

• Remote work opportunity with competitive pay and an incentive plan.
• Health, vision, and dental benefits effective on the first day.
• 401(k) plan with matching contributions and an annual company contribution.
• Paid time off, community enrichment time, and employee well-being programs.
• Life, short-term disability, and long-term disability coverage.
• Tuition assistance program.