10 дней назад
Senior Integrated Campaign Manager (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Integrated Campaign Manager (Fintech): Designing and leading multi-channel, full-funnel B2B marketing campaigns for an AI-powered financial crime prevention platform with an accent on campaign strategy, audience segmentation, messaging, and pipeline acceleration. Focus on orchestrating cross-functional teams, analyzing campaign performance, and optimizing targeting, channels, and sales follow-up.
Location: US Remote
Company
develops trusted AI technology that helps banks, payment networks, and acquirers detect and prevent financial crime, fraud, and money laundering at scale.
What you will do
- Design and lead multi-channel, full-funnel campaigns aligned with strategic go-to-market and growth priorities.
- Translate business priorities into campaign goals, target audiences, messaging, buyer journeys, routes to market, and success metrics.
- Coordinate Product Marketing, Digital, Content, Communications, Creative, Regional Marketing, Partner Marketing, ADR, and Sales teams.
- Identify and resolve gaps in audience insights, market intelligence, positioning, product readiness, and sales follow-up.
- Monitor campaign, lead, and pipeline performance and optimize messaging, targeting, channels, and follow-up.
- Build sales enablement materials, lead campaign reviews, and communicate performance, risks, recommendations, and next steps.
Requirements
- 8–10+ years of B2B marketing experience, including integrated or demand generation campaigns in SaaS, fintech, or enterprise technology.
- Proven ability to create measurable full-funnel campaign strategies that drive pipeline and revenue impact.
- Strong knowledge of audience segmentation, ICPs, positioning, buyer journeys, demand generation, and pipeline acceleration.
- Exceptional cross-functional leadership, stakeholder management, project management, and executive communication skills.
- Data-driven approach to analyzing campaign and pipeline performance and converting insights into action.
- Experience in B2B SaaS, fintech, fraud, financial crime, payments, banking technology, or enterprise financial services is strongly preferred.
Culture & Benefits
- Marketing culture built around mastery, autonomy, and purpose.
- Virtual or onsite onboarding support depending on work location.
- Training, manager one-on-ones, colleague connections, and access to company and team information during the first 30 days.
- Opportunity to collaborate on active projects across a fast-moving global organization.
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