Senior Field Marketing Specialist (Fintech)

Location: São Paulo, Brazil; in-office collaboration is expected 10+ days per month

Company

hirify.global develops crypto and financial technology solutions that help financial institutions, businesses, governments, and developers move value globally.

What you will do

• Develop and execute regional field marketing strategies aligned with sales and global marketing objectives.
• Plan and host executive dinners, roundtables, workshops, webinars, conferences, and trade association events.
• Design and execute ABM campaigns for high-value enterprise accounts, including personalized outreach, direct mail, gifting, and event experiences.
• Collaborate with sales, account executives, product marketing, content, marketing operations, and global events teams.
• Manage the regional marketing budget and optimize investments for pipeline contribution and ROI.
• Track campaign performance in HubSpot and Salesforce, report on attribution and engagement, and refine programs using data-driven insights.

Requirements

• Fluency in Spanish or Portuguese is required; proficiency in both is a strong plus.
• 5+ years of experience in B2B field marketing or demand generation, preferably in SaaS, fintech, or enterprise software.
• Experience planning and executing events, including logistics, vendors, and on-site coordination.
• Experience creating integrated marketing programs that deliver measurable pipeline results and engaging C-level enterprise audiences.
• Experience with marketing automation and CRM systems, preferably HubSpot and Salesforce.
• Strong project management, communication, budget management, and marketing ROI analysis skills.

Nice to have

• 2+ years of ABM experience and familiarity with 6sense or Demandbase.
• Experience marketing to CFOs, Treasurers, Controllers, or other finance personas.
• Knowledge of treasury management, payments, or financial technology solutions.
• Experience with AI-powered content tools, gifting platforms, or direct mail vendors.

Culture & Benefits

• Fast-paced startup environment with experienced industry leaders and opportunities to work with emerging technologies.
• Professional development budget and learning opportunities.
• Flexible in-office collaboration, with managers and teams deciding which 10+ days per month employees come in.
• Competitive salary, bonuses, equity, healthcare, retirement, family support, and employee giving match.
• Vacation, R&R days, wellness reimbursement, parental leave, family planning benefits, catered lunches, and team events.