Manager, Category Management & Shopper Insights (CPG)

Location: Mississauga, Ontario, Canada; hybrid work arrangement. Candidates must be based in Ontario and legally authorized to work full-time in Canada.

Salary: CAD 102,000–140,000 annually, depending on experience, skills, qualifications, internal equity, market competitiveness, and geographic location.

Company

Church & Dwight is a consumer-packaged goods company focused on iconic brands, customer partnerships, growth, innovation, and environmental responsibility.

What you will do

• Develop category, shopper, consumer, competitive, and retailer insights to shape business strategies and growth opportunities.
• Lead assortment, shelving, planogram, placement, and merchandising recommendations to improve category performance and sales.
• Analyze syndicated, retailer, consumer, category, and competitive data using NielsenIQ, Numerator, Promo Intel, Scintilla, LDIA, IRI, and customer POS systems.
• Identify market risks, emerging trends, priority customers, brands, and growth opportunities across a 24-month planning horizon.
• Partner with Brand Marketing, Customer Strategic Planning, Sales, and major retail customers to translate insights into business plans.
• Support Joint Business Plans, line reviews, category reviews, monthly business updates, and Top-to-Top meetings with data-driven recommendations.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• 5+ years of experience in the Consumer-Packaged Goods industry, including 2+ years in Category Management.
• Advanced analytical and data interpretation capabilities with experience in NielsenIQ data and category management principles.
• Strong understanding of shopper insights, consumer behavior, retailer trends, and competitive dynamics.
• Experience with retailer data platforms such as Scintilla, LDIA, IRI, or similar tools.
• Legal authorization to work full-time in Canada and current residence in Ontario are required.

Nice to have

• Experience with planogram or space management software such as JDA or equivalent.
• Experience presenting category and business recommendations to major retail customers.

Culture & Benefits

• Collaborative, informal culture centered on courage, determination, ownership, and innovation.
• Comprehensive health and dental coverage from day one.
• Wellness Spending Account, company-matched pension plan, and annual bonus opportunity.
• Educational assistance, tuition reimbursement, and learning and development opportunities.
• Employee Resource Groups and a hybrid work arrangement.

Hiring process

• AI tools may be used for recruitment screening, assessment, or evaluation in compliance with applicable privacy and employment laws.
• Applicants who are interviewed will be informed of the outcome within 45 days.