Marketing Research Analyst - Bilingual

Location: Hybrid work from the Oakville or Montreal, Canada office; candidates must be eligible to work in Canada.

Company

hirify.global operates consumer weather brands including The Weather Network, MétéoMédia, and ElTiempo, providing trusted weather news and information.

What you will do

• Shape and execute the annual research strategy, roadmap, and budget in collaboration with key stakeholders.
• Provide research guidance to Product and Marketing teams for consumer-centric product development and marketing strategy.
• Track market share, reach, demographic trends, and category dynamics across digital platforms and the weather category.
• Manage qualitative, quantitative, secondary, and syndicated research projects from methodology selection through analysis and recommendations.
• Conduct moderated user interviews, usability testing, concept testing, hypothesis validation, and mixed-method surveys.
• Coordinate external research vendors, manage research tools and budgets, measure KPIs, and support segmentation and international research for ElTiempo in Spain.

Requirements

• Up to 5 years of experience designing and executing primary research studies, including user interviews, surveys, focus groups, and concept testing.
• Experience balancing qualitative and quantitative research with secondary and syndicated data sources.
• Ability to synthesize complex datasets into clear written reports and visual presentations.
• Familiarity with AI-assisted research or data-processing tools, combined with rigorous fact-checking and human oversight.
• Fluency in English and French is required.
• University degree in Marketing, Market Research, Data Analytics, or equivalent practical experience.

Nice to have

• Experience with digital product research, consumer segmentation, pricing studies, copy testing, or feature-usage analysis.
• Experience working with Canadian research firms and syndicated intelligence providers.

Culture & Benefits

• Flexible hybrid work environment.
• Retirement savings matching plan, personal spending account, summer hours, 17 paid days off, and 13 personal days.
• Course reimbursement program and hirify.global Learning Academy.
• Open and transparent communication, employee pulse surveys, and an anonymous reporting platform.
• Mental health counseling and free online doctor visits.

Hiring process

• AI tools may be used for interview preparation, but interviews must be answered using the candidate's own experience and thinking.
• Real-time AI assistance, live answer prompts, and automated response tools are not permitted during interviews.