Director of Growth Marketing - Performance (Fintech)

Location: Remote, based in the United States

Salary: $186,000–$232,000 USD annual base salary, plus performance-based bonus and equity.

Company

hirify.global provides borrowing options designed to help professionals make confident financial decisions and take control of their debt.

What you will do

• Evaluate current SEM, paid social, SEO/AEO, and broader performance marketing strategies, then define plans to accelerate results.
• Own expansion into high-ROI channels such as programmatic, OTT, OOH, and streaming audio, including prioritization, testing, and scaling decisions.
• Build measurement frameworks with analytics and attribution partners to support data-backed channel investment.
• Define the paid channel strategy, budget allocation, channel mix, and testing priorities for personal loans as the business expands into multi-product lending.
• Identify workflows that AI can accelerate or automate and drive adoption across the marketing organization within the first 90 days.
• Lead and develop Growth Marketing Managers as a hands-on player-coach, contributing to campaign builds, testing, and analysis.

Requirements

• Experience leading paid growth or performance marketing strategy across multiple acquisition channels.
• Ability to use data, experimentation, and attribution to guide channel and scaling decisions.
• Cross-functional leadership experience with product, data science, compliance, and advanced analytics stakeholders.
• Comfort setting long-term strategy while analyzing campaign performance and executing hands-on work.
• Ability to operate in a regulated environment where new channels and personalization tactics require compliance approval.
• Must be based in the United States.

Nice to have

• Experience in fintech, lending, or another regulated B2C category.
• Experience at a high-growth startup or growth-stage company.
• Strong SQL skills.
• Experience scaling incrementality testing, geo holdouts, MMM, or MTA.

Culture & Benefits

• Health, dental, vision, savings, and 401(k) benefits with company match.
• Mac computer, work-from-home stipend, and monthly internet and phone reimbursement.
• Employee Stock Purchase Plan and Restricted Stock Units.
• Tuition reimbursement, competitive PTO, and parental leave.
• $1,000 travel perk on each work anniversary, usable for travel anywhere in the world.
• Culture centered on speed, resilience, excellence, shared leadership, inclusion, and continuous improvement.