Senior Growth Marketing Manager

Location: Toronto, Ontario, Canada; hybrid with office attendance 2–3 times per month and conferences within the Greater Toronto Area

Base salary: CAD 91,000–114,000 annually, plus 12% target incentives

Company

hirify.global is an IT solutions provider delivering secure cloud, AI, software, and digital workplace solutions to organizations in the United States and Canada.

What you will do

• Own growth and demand generation programs across SMB, mid-market, and enterprise segments.
• Develop audience segmentation strategies and align content across the customer journey.
• Manage the full customer funnel from target account lists through engagement, leads, opportunities, acquisition, and expansion.
• Set program goals, coordinate solutions marketing and partner initiatives, and manage vendor alignment.
• Design experiments, optimize campaigns, and identify scalable customer acquisition and retention tactics.
• Analyze and report program performance while coordinating execution teams, timelines, and delivery.

Requirements

• 5–7 years of experience in growth marketing, demand generation, or a related B2B role across multiple segments.
• Experience in technology marketing is highly preferred.
• Proficiency with analytics tools such as Google Analytics, Amplitude, and Power BI.
• Hands-on experience using generative AI tools such as Claude and Microsoft Copilot to improve marketing workflows and analysis.
• Strong full-funnel marketing, cross-functional collaboration, strategic planning, and project management skills.
• Familiarity with ABM and marketing automation platforms, including ZoomInfo Marketing and Salesforce Marketing Cloud.

Nice to have

• Degree in Marketing, Business, or a related field.
• Certification in ABM tools such as ZoomInfo Marketing.

Culture & Benefits

• Health and dental care, employee and family assistance, and life and disability insurance.
• RRSP/DPSP retirement savings plan with company matching.
• Vacation, sick leave, holidays, parental leave, volunteer days, and bereavement leave.
• Employee discount program and competitive benefits from the first day.
• Collaborative, inclusive, flexible, and high-performing work environment.
• Remote onboarding and digital interviewing are provided.

Hiring process

• Digital interviews are used throughout the recruitment process.
• Before starting, candidates undergo a criminal record check, education verification, and reference checks.