Founding Head of Brand Marketing (Medtech)

Location: Hybrid in Toronto or Waterloo, Canada; remote work is also available

Salary: $150,000–$200,000 CAD base salary per year, plus equity

Company

hirify.global develops sensing technology for aging at home. Its Silvie product uses a wall-mounted sensor to detect falls and track sleep, health, and wellness without cameras, wearables, or pendants.

What you will do

• Own Silvie’s positioning, voice, visual identity, and creative standards.
• Lead the commercial launch and campaign around the January 2027 television appearance.
• Select and manage creators, cultural partnerships, and brand-building opportunities.
• Build and operate the affiliate programme, including partner distribution and rewards.
• Develop a deep understanding of the adult child purchasing Silvie for a parent.
• Shape distribution and go-to-market strategy alongside the CEO and contribute at the leadership level.

Requirements

• Demonstrated ability to build a brand that people are proud to show off, not merely purchase.
• Strong taste and a portfolio or track record proving creative judgment.
• Ability to reach the right audiences and build trusted creator and partner relationships.
• Strategic ownership, comfort operating without an established playbook, and willingness to execute in a small team.
• Ability to work in a hybrid setup in Toronto or Waterloo, or remotely.

Culture & Benefits

• Final say on the brand and a seat at the leadership table.
• Fair pay, equity, and compensation and career progression based on impact rather than tenure.
• Health, dental, and vision benefits.
• A Silvie sensor for parents at no cost.
• Small-team environment with direct communication, substantial ownership, and a focus on safety and quality.

Hiring process

• Typically includes an initial interview, a short case, and a final in-person interview with the CEO and team members.
• The process may be adjusted depending on the role.
• AI tools are used in hiring, with human input and manual review prioritized.