Director, Strategy (AI)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing and measurable growth for leading brands.

What you will do

• Lead annual planning and major brief responses, defining how communications and media solve business challenges.
• Discover audience, market, and cultural insights and turn them into clear strategic direction.
• Translate strategy into integrated media approaches across channels, audiences, messaging, budgets, and activation.
• Build measurement, learning, and experimentation frameworks and establish planning and buying principles.
• Champion data, technology, analytics, AI tools, digital, performance, and commerce strategies.
• Shape client narratives, lead new business opportunities, develop agency relationships, and coach strategic talent.

Requirements

• Significant experience developing integrated media and communications strategies in an agency, consultancy, or client environment.
• Strong understanding of marketing, advertising, and the wider media ecosystem, including commercial, creative, audience, budget, and measurement considerations.
• Experience converting insights into strategic direction and activation across paid, owned, earned, and shared channels.
• Confidence working with data, analytics, technology, and AI-enabled planning tools.
• Strong knowledge of digital, performance, and commerce, with excellent written, verbal, and presentation skills.
• Commercial acumen, senior stakeholder influence, people leadership, coaching, sound judgement, and strong collaboration skills.

Culture & Benefits

• Values-led culture focused on extraordinary creativity, openness, optimism, trust, and professional development.
• Access to global hirify.global and WPP networks, learning opportunities, employee resource groups, and in-office events.
• Competitive medical, group retirement, vision, and dental insurance.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Equal opportunity workplace with accommodations and flexibility discussable during the interview process.