Associate Director, Implementational Planning (AI Media)

Location: London, United Kingdom; hybrid working with teams in the office around four days a week. This is a UK-based role and requires the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing at scale.

What you will do

• Lead EMEA campaign planning, media activation, and strategic execution for a global travel and hospitality client.
• Develop and oversee local campaign strategies for Spain and Italy, adapting regional approaches to market requirements.
• Act as the strategic link between the London office and the Delhi execution hub.
• Drive account maturity through cross-channel learning, advanced optimisation, and rigorous campaign tracking.
• Design and implement automation to improve efficiency across EMEA workstreams.
• Guide local planning teams, vendor relationships, and extended team resource utilisation.

Requirements

• Extensive platform experience with Meta, TikTok, DV360 or another DSP, and/or Google Ads.
• Proven media activation experience at Account Manager level or above across brand and performance campaigns.
• Strong project management and leadership experience.
• Deep knowledge of the EMEA media landscape, including campaigns in Spain and Italy.
• Knowledge of media planning fundamentals such as reach, frequency, channels, and formats.
• Right to work in the UK is required.

Nice to have

• Experience in travel, hospitality, or a similar market.
• Experience working with global clients, large brands, complex agency structures, and multiple countries or languages.
• Experience managing vendor relationships and contributing to platform best practices.

Culture & Benefits

• Hybrid working with frequent in-office events and collaborative team activities.
• Medical, vision, dental, and group retirement plans.
• Significant paid time off and preferential partner discounts.
• Employee mental health awareness days and employee resource groups.
• Access to global WPP networks, learning opportunities, and professional development.