CRM Specialist (iGaming)

Location: North London, UK

Company

hirify.global operates in the online gaming sector, using technology and innovation to serve a global customer base.

What you will do

• Deliver and optimise CRM campaigns across multiple channels, ensuring accurate and timely execution.
• Monitor campaign performance, analyse results, and improve engagement, retention, and commercial outcomes.
• Work with design and marketing teams to develop campaign content and customer journeys.
• Manage CRM-related customer queries and resolve campaign or promotional issues.
• Ensure CRM activity follows regulatory requirements, responsible gambling standards, and data protection policies.
• Support lifecycle programmes, segmentation strategies, retention projects, process improvements, and workflow automation.

Requirements

• 2+ years of experience in CRM, email marketing, marketing automation, or a related customer engagement role.
• Experience with CRM metrics, customer engagement principles, retention strategies, and campaign effectiveness analysis.
• Proficiency in Excel and/or Google Sheets for reporting and campaign evaluation.
• Ability to quality-assure complex campaigns and customer journeys with exceptional attention to detail.
• Strong communication, organisation, stakeholder management, and collaboration skills.
• Ability to manage multiple priorities independently in a fast-moving environment.

Culture & Benefits

• Work in a fast-moving online gaming environment focused on technology and innovation.
• Collaborate across marketing, design, customer service, compliance, and analytics teams.
• Opportunity to contribute to strategic CRM initiatives and take on new challenges as the business grows.