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Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (B2B SaaS): Building and optimizing multi-channel paid campaigns across LinkedIn, Google Ads, YouTube, X, and developer-focused platforms with an accent on account-based targeting, pipeline generation, and campaign analytics. Focus on implementing GA4, server-side GTM, and HubSpot tracking, designing experimentation roadmaps, and scaling successful creative, audience, and channel models.
Location: London, United Kingdom
Company
Nscale develops cloud infrastructure and technology solutions for technical and developer-focused audiences.
What you will do
- Plan, launch, optimize, and report on paid campaigns across LinkedIn, Google Ads, YouTube, X, and developer-focused channels.
- Build broad and highly targeted campaigns for account-based marketing and developer audience segments.
- Manage budgets, pacing, CTR, CPL, CVR, SQL rate, and other performance metrics.
- Translate account lists and intent data into paid targeting and retargeting strategies for senior decision-makers.
- Support nurture programs and events with paid amplification, collaborating with Product and Content teams on creative and messaging.
- Develop experimentation programs and scale successful creative, targeting, and channel approaches.
Requirements
- 5–7 years of experience in B2B performance marketing, ideally in SaaS, cloud infrastructure, or emerging technology.
- Experience targeting enterprise and developer audiences and driving measurable pipeline through multi-channel campaigns.
- Advanced skills in LinkedIn Campaign Manager, Google Ads, GA4, and HubSpot.
- Strong understanding of targeting, attribution, marketing automation, campaign tracking, and data accuracy.
- Analytical mindset, testing and optimization skills, and strong stakeholder management abilities.
- Comfort working independently in a fast-moving, high-growth environment.
Culture & Benefits
- Inclusive, diverse, and equitable workplace.
- Applications are encouraged from candidates of all backgrounds, experiences, and abilities.
- Workplace accommodations are available for individual needs.
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