Creative Strategist (Paid Social + Performance Design)

Location: Vancouver, BC, Canada; fully remote

Employment type: Full-time, with part-time also mentioned in the job description

Company

Performance marketing agency serving direct-to-consumer and e-commerce brands, primarily ranging from $5M to $50M in revenue.

What you will do

• Write creative briefs covering angles, personas, awareness stages, hooks, and formats.
• Develop concepts from brief to finished Meta and TikTok assets, including statics, video cuts, UGC edits, landing page modules, and product page sections.
• Research customer language, build personas and message maps, and identify content gaps in competitor and account advertising.
• Design and analyze tests using hypotheses, variables, success metrics, creative tags, and performance data such as hook rate, hold rate, CTR, and CPA.
• Review attribution windows and Clarity recordings, present creative to clients, and apply feedback to subsequent iterations.
• Plan monthly production against media plans, track scope, and turn repeatable tasks into reusable AI workflows.

Requirements

• 2–5 years of experience creating paid social creative for direct-to-consumer brands.
• Portfolio showing static, video, and UGC edits, including performance results.
• Strong Figma or Adobe Creative Cloud skills and proficiency with a video editing tool.
• Experience with Meta Ads Manager and a creative analytics tool such as Motion.
• Production experience with AI image, video, and copy tools, including manual quality checks before delivery.
• Clear written English for briefs and test write-ups.

Nice to have

• Klaviyo email design experience.
• Landing page building experience.
• UGC creator sourcing experience.

Culture & Benefits

• Fully remote work in a small team.
• Creative strategy is part of every role, with daily use of AI and internal agency-platform automations.
• Career levels are documented with clear expectations, measurements, and promotion evidence.
• Promotion follows two quarters of next-level work reviewed by a panel of three leaders.
• Pay progression is reviewed quarterly by the manager.
• After Senior level, the career path offers Lead individual-contributor or Director people-leader progression.

Hiring process

• Candidates are evaluated against the Creative Strategist career framework and may be leveled as Junior, Mid, or Senior.
• Progression is assessed through documented evidence of next-level work and leadership review.