9 часов назад
Creative Strategist (Performance Marketing)
80 000 - 125 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Creative Strategist (Performance Marketing) (DTC pet supplements): Developing and scaling direct-response ad creatives for paid social campaigns with an accent on performance data, creative testing, and conversion-focused storytelling. Focus on analyzing Meta and TikTok results, writing scripts and hooks, briefing creators, and iterating on ads through structured A/B testing.
Location: Remote in the United States
Salary: $80,000–$125,000 annually plus bonus and benefits
Company
is a profitable, rapidly growing global direct-to-consumer pet supplement business with nine-figure revenue.
What you will do
- Analyze Meta, TikTok, and YouTube advertising data, including Hook Rate, Hold Rate, CTR, CPA, and ROAS.
- Identify high-performing creative patterns, customer pain points, and opportunities for new creative directions.
- Develop campaign concepts, direct-response scripts, hooks, body copy, calls to action, storyboards, and content funnel angles.
- Brief and direct UGC creators, influencers, editors, and production partners; review drafts and provide actionable feedback.
- Design the paid-channel creative testing roadmap, including structured A/B tests and iterative optimization of hooks, pacing, messaging, and visuals.
- Conduct competitor and market research and maintain a library of high-performing assets and reusable footage.
Requirements
- 3+ years of experience in creative strategy or performance creative roles.
- Experience with high-growth, paid-social-led DTC brands.
- Deep expertise in Meta and TikTok advertising ecosystems.
- Strong analytical skills and experience using performance data to guide creative decisions.
- Portfolio of direct-response ad concepts, scripts, or campaigns with measurable results and a track record of driving revenue through paid creative.
- Experience briefing or directing creators, influencers, or UGC production, plus strong communication skills.
Culture & Benefits
- Remote work arrangement for candidates in the United States.
- 20 days of paid time off excluding bank holidays.
- Company bonus, medical, vision, and dental insurance.
- Short-term and long-term disability insurance, life insurance, and 401(k).
- Learning and development budget, monthly internet stipend, and monthly coffee, bagel, and lunch allowance.
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