Growth Marketing Specialist (Paid Social)

Location: Toronto, Ontario, Canada — hybrid schedule with 3 days in the office and 2 days remote

Base salary: CAD 70,000–90,000 per annum, depending on experience and qualifications.

Company

hirify.global is a modern fine jewelry brand with online, in-app, and global retail operations, focused on self-expression, responsible sourcing, sustainability, and philanthropy.

What you will do

• Build, traffic, launch, and optimize paid social campaigns across Meta, TikTok, and Pinterest.
• Monitor daily pacing, adjust bids and budgets, and reallocate spend within approved channel budgets.
• Resolve ad rejections, tracking gaps, and data discrepancies to keep launches on schedule.
• Own the paid social testing roadmap, including creative, audience, format, bidding, placement, YouTube, and Reddit tests.
• Provide actionable creative feedback and align campaigns with Brand, Creative, E-commerce, Merchandising, Influencer Marketing, and Analytics teams.
• Report weekly and monthly performance, translating channel data into recommendations for Growth leadership and Finance.

Requirements

• 2–4 years of hands-on experience building, launching, and optimizing campaigns in Meta Ads Manager.
• Experience managing and pacing a monthly budget of at least $250,000.
• Advanced Google Sheets or Excel skills, including performance reporting and analysis by creative, audience, and placement.
• Experience designing and interpreting A/B tests, including basic statistical significance, attribution windows, and incremental impact.
• Strong communication skills and the ability to turn performance data into actionable recommendations for creative and brand teams.
• Availability for the Toronto hybrid schedule: 3 days in the office and 2 days remote.

Nice to have

• TikTok or Pinterest campaign experience.
• Brand-side DTC or e-commerce experience, particularly in jewelry, luxury, fashion, or beauty.
• SQL, a BI tool, Shopify, pixel or Conversions API troubleshooting, lift studies, or creative analytics tools.
• Experience using AI tools to accelerate analysis.

Culture & Benefits

• Hybrid corporate work model with collaboration in the Toronto office.
• At least four weeks of vacation, personal days, and three religious or cultural observance days.
• Comprehensive medical and dental benefits, mental health coverage, and generous personal and sick days for full-time employees.
• Parental leave salary top-up of up to 80%, with personalized return-to-work transition and accommodation support.
• hirify.global Passport may allow eligible employees to work from other locations for one month per year, subject to specific criteria.
• Product discount and an environment centered on customer focus, curiosity, initiative, results, and teamwork.

Hiring process

• Applications may be screened and assessed using AI-assisted tools.
• All final hiring decisions include human review by the Talent team.