Senior Performance Marketing Specialist (AI)

Location: Remote US

Hiring range: $75,520–$111,000 USD annually, with geographic pay tiers based on the employee’s home state.

Company

hirify.global operates digital and retail platforms for authentic sneakers, apparel, accessories, luxury fashion, streetwear, and resale products through GOAT, Flight Club, Grailed, and alias.

What you will do

• Run paid social and video acquisition campaigns across Meta, TikTok, and YouTube, including campaign setup, budget pacing, audience and placement configuration, and optimization.
• Plan and execute the creative testing roadmap by writing briefs, launching experiments, and preparing readouts.
• Use Claude, Gemini, and internal AI workflows for strategic research, creative iteration, reporting, and operational automation.
• Build weekly and monthly creative performance marketing reports and translate performance results into actionable creative direction.
• Run holdout, geo-split, geolift, and other incrementality tests while interpreting results against platform-reported metrics.
• Identify new ad formats, placements, and platform features worth testing, while providing final oversight before campaigns launch.

Requirements

• 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.
• Experience with incrementality and/or marketing mix modeling to measure true lift or causal performance.
• Strong performance-data skills, including pivot tables, dashboards, and quality checks.
• Practical daily experience using LLMs and AI tools for briefs, copy variants, creative iteration, reporting, and workflow automation.
• Strong written and verbal communication skills, with the ability to explain performance results clearly.
• Ability to work remotely from the United States.

Nice to have

• Experience in a marketplace, resale, ecommerce, or direct-to-consumer business.
• Experience with creative automation tools such as Motion, Pencil, Smartly, or AdCreative.
• SQL or experience querying data warehouses such as Snowflake or BigQuery.
• Exposure to affiliate networks, creator-commerce platforms, TikTok Shop, mobile app install campaigns, AppsFlyer, or Branch.
• Interest in or knowledge of sneakers, streetwear, and resale marketplaces.

Culture & Benefits

• Data-driven marketing environment focused on measurable growth and incrementality.
• Close partnership with Growth, Brand, and Creative teams.
• 401(k), paid time off, dental, medical, vision, disability, and life insurance options.
• Compensation varies by the employee’s primary US work location, experience, market conditions, and internal parity.