Senior Director of Demand Generation (Healthtech)

Location: Fully remote within the continental United States

Base salary: $235,000–$255,000 per year, plus annual performance bonus and equity

Company

Virtual medical practice providing 24/7 technology-enabled care for women and children across pregnancy, postpartum, pediatrics, menopause, and perimenopause.

What you will do

• Design, execute, and optimize multi-channel demand generation campaigns across digital, email, content syndication, events, and paid media.
• Build and scale account-based marketing programs for commercial health plans, Medicaid plans, enterprise employers, and benefit consultants.
• Manage lead lifecycle processes, lead scoring, and MQL-to-SQL handoffs in partnership with Sales.
• Own the marketing technology stack, campaign analytics, attribution modeling, and measurement of ROI, CAC efficiency, and pipeline contribution.
• Partner with Content and Product Marketing to align campaigns, landing pages, and enablement assets with buyer needs.

Requirements

• 10+ years of B2B demand generation experience, preferably in digital health, healthtech, or employer benefits.
• Proven success scaling ABM and performance marketing programs that generate measurable pipeline and revenue growth.
• Experience building processes from the ground up in a fast-paced, high-growth startup environment.
• Technical expertise with HubSpot, Marketo, Salesforce, and ABM platforms such as 6sense, Demandbase, or Terminus.
• Strong analytical skills covering performance metrics, A/B testing, funnel optimization, and attribution modeling.
• Ability to partner effectively with Sales and Growth Operations.

Culture & Benefits

• Mission-driven, patient-first startup focused on improving outcomes for mothers and babies.
• Respectful and inclusive environment with cross-functional collaboration and data-driven decision-making.
• Health, dental, and vision coverage for employees and families.
• HSA and FSA options, 401(k), equity participation, competitive vacation policy, and 16 weeks of paid parental leave.
• Fully remote work flexibility within the US.