Conversion Rate Optimization Manager (B2B SaaS)

Location: Austin, Texas; Charlotte, North Carolina; or Reston, Virginia, United States

Company

hirify.global provides simple, powerful, and secure software solutions that help customers accelerate business transformation.

What you will do

• Design, implement, and optimize the full-funnel trial lifecycle from signup through product evaluation and purchase.
• Segment trial users by product usage and behavior to create personalized activation and nurturing campaigns.
• Plan and execute A/B tests across landing pages, signup flows, pricing pages, and in-app calls to action.
• Develop trial-extension strategies and define conversion points for sales-qualified leads in collaboration with Sales.
• Own trial-stage KPIs, including conversion rate, trial duration, customer acquisition cost, abandonment, and feature adoption.
• Partner with Revenue Operations and Product teams to improve tracking, data quality, and growth insights across CRM, marketing automation, and product analytics platforms.

Requirements

• 5+ years of experience in Growth Marketing, Demand Generation, or a similar role in B2B SaaS or enterprise software.
• Proven success optimizing free-trial, free-tool, or demo funnels and increasing conversion rates.
• Experience with marketing automation and CRM platforms such as Outreach, Marketo, or Salesforce.
• Experience with product analytics and A/B testing tools such as Pendo, Amplitude, Mixpanel, Optimizely, or VWO.
• Strong data skills, including interpreting large datasets, building dashboards, and using web analytics tools such as GA4 and Tableau.
• Ability to collaborate with Product, Sales, and Engineering teams and translate complex product capabilities into value-driven messaging.

Nice to have

• Marketing experience with database audiences and familiarity with the Database buyer persona.
• Experience with landing page tools such as Hushly or Mutiny and advertising platforms such as Google, Bing, 6Sense, or LinkedIn.

Culture & Benefits

• People-first environment focused on collaboration, accountability, readiness, and empathy.
• Experiment-driven culture with a fail-fast, learn-faster approach.
• Cross-functional work at the intersection of marketing, product, sales, revenue operations, and engineering.
• Equal employment opportunity for qualified applicants.