Associate Digital Product Marketing Manager (Fintech)

Location: Atlanta, Georgia, United States. Hybrid workplace model with at least four full days per week expected in an hirify.global office.

Company

hirify.global is a global investment management firm providing active, passive, and alternative investment strategies and solutions.

What you will do

• Serve as the digital point of contact for strategic business units and go-to-market initiatives.
• Lead cross-functional teams in identifying, designing, developing, and deploying digital marketing experiences.
• Develop digital marketing strategies that improve client awareness, engagement, acquisition, retention, loyalty, and advocacy.
• Use customer insights to create personalized experiences across websites, mobile apps, social media, CMS, and marketing automation platforms.
• Monitor performance metrics and lead optimization through A/B and multivariate testing.
• Collaborate with marketers, product managers, UX/UI designers, editorial teams, content specialists, and web producers while sharing best practices and mentoring colleagues.

Requirements

• 2+ years of experience in digital marketing, product marketing, or digital product management.
• Strong understanding of digital ecosystems, including websites, mobile apps, social media, and marketing automation.
• Experience with analytics and marketing technology platforms such as Google Analytics, Adobe Analytics, and Salesforce Marketing Cloud.
• Knowledge of UX/UI principles, personalization, A/B testing, multivariate testing, and data-driven decision-making.
• Strong project management, communication, presentation, stakeholder influence, and cross-functional leadership skills.
• Ability to work across global markets and diverse client segments in an agile environment.

Nice to have

• Experience in financial services, fintech, or B2B industries.
• Experience with Adobe Marketing Cloud, Adobe Experience Manager, or another CMS.

Culture & Benefits

• Hybrid workplace model with regular office collaboration.
• Flexible paid time off.
• 401(k) matching of 100% up to the first 6%, plus a discretionary supplemental contribution.
• Health and wellbeing benefits, parental leave, and an employee stock purchase plan.
• Inclusive, collaborative, and innovation-focused work environment.