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Описание вакансии
Текст:
TL;DR
Senior Director, Storytelling & Brand (Cybersecurity): Defining Cyera’s brand strategy, positioning, and platform-level narrative across data, agent, and identity security with an accent on storytelling leadership, content standards, and executive communications. Focus on building scalable brand activation frameworks, translating research into distinctive points of view, and measuring awareness, consideration, recall, sentiment, and business impact.
Location: US Remote
Compensation range: $225,000–$275,000 total compensation, which may include incentive compensation, equity, or benefits.
Company
Cyera is a data security platform built for the cloud era, helping businesses secure data, enable collaboration, and pursue new business opportunities.
What you will do
- Define and evolve the brand platform, including purpose, positioning, narrative, and voice.
- Develop a unified narrative spanning Data Security, Agent Security, and Identity Security.
- Lead Brand Content and Social teams, establishing storytelling principles, editorial standards, formats, and distribution strategies.
- Partner with Creative, Design Studio, Integrated Marketing, and Communications on campaigns, launches, events, and executive communications.
- Build a scalable brand activation framework with tools, guidelines, and training for employees, partners, and internal functions.
- Own brand health measurement across awareness, consideration, recall, sentiment, content performance, and business impact.
Requirements
- 12–15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership.
- Experience defining brand platforms or positioning that changed how a company was perceived and supported business growth.
- Exceptional writing, editing, narrative development, and storytelling skills.
- Experience leading content and social teams and developing senior talent.
- Experience turning research and data into a distinctive point of view for an enterprise technology brand.
- AI fluency, strong stakeholder management, and the ability to work with marketing, sales, product, research, and executive teams.
Culture & Benefits
- Remote work with office setup reimbursement.
- Unlimited PTO, paid holidays, and sick time.
- Health, vision, and dental insurance.
- Life and short- and long-term disability insurance.
- Leadership principles focused on pushing boundaries, ownership, collaboration, modeling, coaching, and care.
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