Vice President of Marketing (Healthcare Market Research)

Location: Remote role associated with Fort Washington, Pennsylvania, USA

Company

hirify.global provides digital healthcare, life sciences, pharmaceutical, and market research solutions through global platforms and healthcare panels.

What you will do

• Define and execute hirify.global MR Group’s global marketing strategy, operating plans, KPIs, budgets, and performance management.
• Drive B2B demand generation, account-based marketing, pipeline growth, lead quality, conversion, client acquisition, and cross-selling.
• Own global brand positioning, architecture, thought leadership, public relations, events, content, and external communications.
• Develop go-to-market strategies, value propositions, pricing and packaging support, competitive positioning, and sales enablement materials.
• Lead digital marketing across web, SEO/SEM, email, paid media, marketing automation, CRM, and sales-process integration.
• Build and mentor a global marketing team while partnering with Sales, Operations, Client Services, Product, Finance, executive leadership, and the board.

Requirements

• Senior marketing leadership experience in a global B2B, data, research, healthcare, or professional services environment.
• Proven success in revenue-driven marketing and demand generation.
• Experience with complex, multi-solution offerings and enterprise clients.
• Experience leading international teams and working at executive level.
• Commercial, analytical, outcome-focused, collaborative, and pragmatic approach with the ability to influence across functions.
• Comfort operating in a fast-growing, evolving global organization.

Nice to have

• Healthcare market research or life sciences industry experience.
• Experience marketing proprietary platforms, panels, or data-driven services.
• Experience in regulated, compliance-driven environments such as ISO or GDPR.
• Confidence engaging with C-suite stakeholders and clients.

Culture & Benefits

• Remote work opportunity within a global healthcare organization.
• Health and dental coverage.
• Life, accident, disability, prescription, and flexible spending benefits.
• 401k plan with company match.
• Paid holidays, vacation, sick days, and a personal day.